Think you’ve decided what to buy?
You are standing in the cereal aisle, weighing up whether to buy a healthy bran or a sugary chocolate-flavoured alternative. ...
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Tag: neuroscience
The Granddaddy of all ad buys: The transformation of the Super Bowl ad experience
The Super Bowl is not just about football; it's also about advertising and is a major feature of global ad ...
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Influencing the power of the mind
A lot of talk about consumer research is not terribly original or helpful, says Rosie Hawkins. In fact there’s a ...
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