Marketing should not just be about building brands and driving sales, but it should also endeavour to make a difference. This is called cause-related marketing, Read more
Why are brands set on using Facebook as their main advertising channel? Is it not frustrating that one must spend a fortune on adverts in the hope that an audience you built organically actu... Read more
LinkedIn is the fifth most popular social media platform behind behind YouTube, Facebook, Instagram and Twitter, and continues to register user growth. Read more
The key lesson is that brands need to remind themselves they don’t have to play by the rules of massive existing social media networks in order to effectively socialise their business and br... Read more
A better understanding of exactly when a brand’s potential audience is online and most receptive and responsive to content – gained through access to and better analysis of data – would go a... Read more
