The rise of cause marketing and its importance
Marketing should not just be about building brands and driving sales, but it should also endeavour to make a difference. ...
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Tag: organic reach
Why you don’t need a Facebook page
Why are brands set on using Facebook as their main advertising channel? Is it not frustrating that one must spend ...
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LinkedIn is key to effective B2B digital marketing in 2020
LinkedIn is the fifth most popular social media platform behind behind YouTube, Facebook, Instagram and Twitter, and continues to register ...
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The ingenious Facebook trap: Time for ensnared brands to cut their losses?
The key lesson is that brands need to remind themselves they don’t have to play by the rules of massive ...
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Briefly… More data, better analysis to combat Facebook’s organic reach issues
A better understanding of exactly when a brand’s potential audience is online and most receptive and responsive to content – ...
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