![How bad writing can harm a brand’s image [Part 4] – a closer look at Standard Bank.](http://i1.wp.com/themediaonline.co.za/wp-content/uploads/2011/09/1a67ff5ef73631bc96e27d3d28894b67.jpeg?resize=190%2C122)
Caryn Gootkin warms up to her theme and highlights examples of sloppy and convoluted writing from Standard Bank’s online presence. My column about the merits (or otherwise) of Standard Bank’... Read more
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