Media agency remuneration: The race to the bottom
There is a race to the bottom of the media industry that has been going on for years, and there ...
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Tag: Time
Duration weighting in video ad measurement: Time matters
We have research tools and analytic capabilities to really drill down into the different impacts and potential of different types ...
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‘Sleep with your customers and smash your brand!’
Martin Lindstrom, brand specialist extraordinaire, who appeared on the cover of Time in 2009 as one of the world’s 100 ...
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