Tag: WAN IFRA

The significant traffic to our recent webinar and blog about how the BBC is using WhatsApp to boost engagement justifies ...

Welcome to your automated news future, where low-value or formulaic content is produced by algorithms, not journalists. Jake Evans reports ...

Listen up: there is a renaissance that needs your attention. Julie Posetti and Siobhan McHugh unpack the revival of interest in ...

The increasing use and sophistication of analytical programmes to help editors understand where the audience is, what it wants to ...

The 25th World Advertising Forum in Washington, D.C. ran alongside the World News Congress. Fred Hurkmans, commercial and marketing director at ...

Programmatic advertising is advancing rapidly but remains little understood. This week at the World Advertising Forum in Washington, DC, three ...