Tag: WAN IFRA

Publishers have a distinct advantage over other content providers or marketing agencies in that they “own” their audience. However, this ...

As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks ...

Thirteen key recommendations and findings from a global study on the protection of journalism sources in the digital age were published ...

Many publishers still tend to be tentative in embracing programmatic advertising, often worried that it will cannabalise sales. It won’t, ...

It may come as a surprise, and it's worth remembering: About 2.7 billion adults today still read newspapers in print, ...

As director of our Global Advisory team, I always look forward with anticipation to World Publishing Expo. Hamburg is no ...