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Are third party platforms the new publishers and does that signal the end of journalism? In an interview with the...
The Online News Association (ONA) released a new ethical code on Friday to help the industry set standards around social newsgathering, a much-needed protocol...
Publishers have a distinct advantage over other content providers or marketing agencies in that they “own” their audience. However, this...
While many publications start adopting native advertising, the line between editorial content and advertising is blurring considerably. The sensitive question...
As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks...
A few years ago, many editors and news publishers believed native advertising would undermine the credibility of journalism. But the harsh...
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