Are third party platforms the new publishers and does that signal the end of journalism? In an interview with the World Editors Forum, Jeff Jarvis tells how publishers should be working with, not against, platforms. Emily Bell, director of the Tow Centre for Digital Journalism at Columbia Journalism School, recently gave an apocalyptic speech at Oxford University […] Read more
The Online News Association (ONA) released a new ethical code on Friday to help the industry set standards around social newsgathering, a much-needed protocol given the recent mishandling of user generated content even by large media organisations. An assumed video of the Brussels airport bombing that was not from Brussels; a photograph of a current breaking news scene that was […] Read more
![The future of native advertising [part four]](http://i0.wp.com/themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-26-08.49.111.png?fit=300%2C230)
Publishers have a distinct advantage over other content providers or marketing agencies in that they “own” their audience. However, this can also be a weakness, as most brands want their content to reach a certain threshold of impressions, counted when a web page is shown to a visitor. Technology to improve the challenge of scale […] Read more
![How ethical is native advertising? [part three]](http://i2.wp.com/themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-24-07.45.13.png?fit=300%2C229)
While many publications start adopting native advertising, the line between editorial content and advertising is blurring considerably. The sensitive question around integrity and reputation remains, especially since some editorial teams are directly engaged in the content creation process. With no industry standard on the labelling of native advertisement, transparency on the intention of the content is still […] Read more
![Publishers become brand content creators [part two]](http://i0.wp.com/themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-16-08.00.46.png?fit=300%2C237)
As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks and feels like editorial content, it has to compete for attention. This has given rise to a whole new industry of content creation and publishers are now beginning to monetise their storytelling skills. This second […] Read more
![Native advertising grows up [part one]](http://i1.wp.com/themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-13-09.09.41.png?fit=300%2C256)
A few years ago, many editors and news publishers believed native advertising would undermine the credibility of journalism. But the harsh financial realities and the need for new revenue streams have softened the overall attitude. Native advertising has grown up fast and is now taking on greater significance given the advent of ad blocking technology. This is the […] Read more
