By 2021, publishers expect that 36% of their overall ad revenue will come from some form of native advertising, new research has found. Read more
Facebook's Nick Wrenn sat down with WAN-IFRA’s Nick Tjaardstra, director of Global Advisory, for a Q&A session on revenue for publishers. Read more
Innovation knows no boundaries, and that has never been more evident than in the 2016 World Digital Media Awards winners. More importantly, it reaffirms that publishers can glean best practice from all corners of the globe: Oman, South Africa, India, Mexico, Germany… The latest WAN-IFRA Report ‘Best Practice in Digital Media‘ provides a behind-the-scenes look at how […] Read more
The push to make the digital advertising landscape less complex and at the same time more transparent, efficient, reader-friendly, and of course profitable has dominated the agendas of ad and sales teams for the past few years. Coping with trends such as programmatic, mobile and, most recently, ad blocking – to name a few – […] Read more
Richard Gingras, Google’s Head of News, is on a mission to prove that the company’s latest developments and initiatives are part of a genuine, mutually beneficial relationship with publishers. “Many people say we created AMP (Accelerated Mobile Pages) just to make friends with publishers,” Gingras said during Digital Media Europe in Vienna yesterday. “There is […] Read more
What are the metrics or qualities to track whether a news publisher is on the right track in transforming their business today to a more sustainable future? That is the question the World Association of Newspapers and News Publishers posed to a number of media analysts and consultants who do this for a living. Throughout this […] Read more
