New report: Publishers increasingly counting on native advertising
By 2021, publishers expect that 36% of their overall ad revenue will come from some form of native advertising, new...
How Facebook is working on the revenue issue for publishers
Facebook's Nick Wrenn sat down with WAN-IFRA’s Nick Tjaardstra, director of Global Advisory, for a Q&A session on revenue for...
New WAN-IFRA Report: Best practice in digital media
Innovation knows no boundaries, and that has never been more evident than in the 2016 World Digital Media Awards winners....
Words of wisdom from three digital advertising aces
The push to make the digital advertising landscape less complex and at the same time more transparent, efficient, reader-friendly, and...
Google’s Richard Gingras on the win-win relationship with publishers
Richard Gingras, Google’s Head of News, is on a mission to prove that the company’s latest developments and initiatives are...
Is there a metric for tracking transformation in news publishing?
What are the metrics or qualities to track whether a news publisher is on the right track in transforming their...
