Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
MVNO: Why brands should stop renting their customer relationships
In a world where customer data is the new oil, most brands are still renting the well. They run expensive...
Take your cameras, but leave them with dignity
Mandela Day. A time when boardrooms empty and teams roll up their sleeves to 'do good'. The sandwiches are packed....
It’s Friday, time to chill with ‘gin and phonics’
Black Crown, an SAB-owned gin brand, has launched an 'Afrobeatanicals' track, Be Sure, featuring the vocals of Ama Gaisie. It...
Lemons, lemonade: Just another day in paradise
This year, I celebrated working in the advertising and media industry for 25 years. I’ve now officially spent more than...
