Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
When good PR gets lost in the approval process
Over-controlled messaging leads to 'performative PR' Weak narratives damage media relationships and long-term brand trust Effective PR requires trust in...
What a faint star taught us about brand building
Brand platforms rooted in core belief outperform product-led messaging Internal alignment is critical to credible brand storytelling Distinctive creative choices...
Social video isn’t a tactic anymore…
Entertainment basics taught me to avoid three things: sex, religion and politics. And yet, here I am: Writing about a...
Whose AI is it anyway?
Prioritise human insight over commodity content Focus on meaning, not volume Use AI for efficiency, but differentiate with strategy Build...
