The South African Advertising Research Foundation (SAARF) TAMS information days will be held in Johannesburg, Durban and Cape Town. SAARF has recently begun using a new demographic contractor, IHS Global Insight, for population estimates.
These were included in the AMPS December 2011 release and the July 2012 TAMS universe update will be using this data. The presentation will show the changes in methodology for producing population estimates, as well as how these changes will affect the TAMS universe. Paul Haupt of SAARF will speak on the demography methodology changes and Chris Eyre of AGB Nielsen will discuss the impact on the TAMS data.
SAARF would like to invite everyone that has an interest in TV to attend the forthcoming SAARF TAMS 2012 Information Days. The sessions will run for approximately an hour and a half on the following days:
Johannesburg : Monday, 18 June 2012 @ 10:00 The Bryanston Country Club, Bryanston Drive, Bryanston
Durban: Tuesday, 19 June 2012 @ 09:30 Southern Sun, North Beach, Durban
Cape Town: Wednesday, 20 June 2012 @ 09:30 Southern Sun, The Cullinan, 1 Cullinan Street, Cape Town
Attendance is free. If you would like to register for the TAMS Information Day, please click email saarf@saarf.co.za.
