In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update the TAMS panel, rather than the previously used six-month data. Read more
The Broadcast Research Council (BRC) has finally named its new CEO, after months of waiting following the departure of Clare O’Neil at the end of last year. Gary Whitaker has been appo... Read more
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the BRC, Nielsen has done a sterling job. Read more
The Broadcast Research Council of South Africa (BRC) is in the final stage of appointing a new CEO for the industry body. Following numerous inquiries from The Media Online, board chairperso... Read more
The results of the first Broadcast Research Council Products & Brands survey were announced at an industry event. Read more
Head of the Broadcast Research Council of South Africa, Clare O'Neil, is presenting a paper at a global audience measurement convention on how audience research was transformed in SA. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.