BRCSA commits to ‘comprehensive’ update of measurement programmes
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement ...
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Tag: TAMS
READ2021: The PRC’s new reading currency
READ2021 rolled data will be fused with TAMS, RAM, CPS and DCS in FUSION2022, and is scheduled for release in ...
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Collaborative JICs would create a wealth of media data
Herein lies the key benefit for all stakeholders: the creation of an ES that is used as a hub to ...
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Keeping research relevant
Future-proofing currency research in line with the changing landscape became paramount in 2020, a year that required us to innovate ...
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DTT rollout in South Africa will not negatively impact TAMS
According to the Broadcast Research Council of South Africa (BRC), the core of South African TV measurement, the TAMS (TV ...
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Reality TV in SA: The tribe has spoken
Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre ...
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