Media Moves… TheMediaOnline’s weekly round up. Nick Efstathiou is the new general manager at OFM. Xolisa Dyeshana appointed Loeries Chairperson. Alan Kasujja joins BBC World’s Newsday. Aqua appoints new head of digital media. PHD wins Indigo Brands. Pier2Piers wins Anthonij Rupert Wines account. It’s heating up at Volcano. Columinate awarded DMMA research project. Provantage launches ProCare. Maverick Publishing launch Men’s Fitness SA. people magazine launches new brand extension. Advertisers can now target Hartbeespoort via NAB. All the moves in media.
Who’s moved where
This week’s BIG move: Nick Efstathiou is the new general manager at OFM
OFM has announced that Nick Efstathiou has been promoted to general manager of OFM. Efstathiou has an established career in radio and solid experience in management.
“This is the best team in radio in South Africa. OFM is a beloved and trusted brand in central South Africa and we will continue to deliver quality to our listeners and our advertisers while keeping true to who we are – ‘the sound of your life’,” says Efstathiou.
He started his radio career on OFM in 2001 where he first produced the breakfast show before taking the helm of marketing manager for the station.
“Nick was an obvious choice for us because of the passion and leadership that he has displayed over the years. We are confident that he will be a great asset as he already understands the role that programming plays in our station,” says Central Media Group’s CEO, Gary Stroebel,
Efstathiou, together with creative agency Joe Public, was instrumental in the execution of OFM’s change your tune campaign which won a Gold Grand Prix at this year’s Loerie Awards.
Xolisa Dyeshana appointed Loeries Chairperson
Joe Public’s creative director, Xolisa Dyeshana, has been confirmed as the newest Loeries chairperson. Dyeshana takes over the reins from Bonsiswa Pezisa as he begins his two year tenure.
“Firstly I would like to thank the Loeries board and committee who found it befitting to entrust me with this position,” says Dyeshana. “One of my missions as Loeries chairperson will be to make the awards more attractive to marketers and to the media industry at large, and to make sure that we maintain a cohesive awards system. Another drive for me personally, is to give young underprivileged minds easier access into the industry and to expose more young people to advertising as a career choice.”
In his capacity as creative director of Joe Public, Dyeshana has served the Loeries for the past five years, either as a judge, committee member or board member. Dyeshana has also been invited to judge the John Caples Awards in New York and last year was invited to judge at the Cannes International Advertising Festival. In addition, Xolisa sits on the Creative Circle EXCO and is a past judge of the Apex, Assegais and Financial Mail Adfocus Awards.
Alan Kasujja joins BBC World’s Newsday
Alan Kasujja has joined the presenting team on BBC World Service’s Newsday radio programme. Kasujja previously hosted Capital Radio’s Big Breakfast in Kampala and presented The Fourth Estate debate programme and Who Wants to be a Millionaire? on Ugandan television.
Kasujja will line up alongside Bola Mosuro, Julian Keane, Paul Bakibinga, Lawrence Pollard and Nuala McGovern in London, and Lerato Mbele in Johannesburg.
“I’m excited to be joining the BBC World Service and the superb new team on the Newsday programme. I’m looking forward to working for one of the world’s most trusted news providers and connecting with audiences in Africa and around the world,” says Kasujja.
Kasujja’s first assignment will be in Kampala, working on Newsday’s coverage with Paul Bakibinga of the 50th anniversary of Ugandan independence on the 9 October. He will then head to London to join the Newsday team and will begin broadcasting in November.
Newsday is part of a range of new programming launched by the BBC this year for Africa.
Aqua appoints new head of digital media
Aqua, the full-service, new media and digital agency, has announced the appointment of Ray Connell as head of digital media for the Aqua Group, with immediate effect .
“Ray’s natural leadership ability and passion for all things digital have been integral in growing the agency’s digital media offering into one of the strongest in South Africa. His hunger and drive made him an excellent fit for this role,” says Brent Shahim, CEO of Aqua.
Connell joined Aqua in 2009 as a digital media strategist and then served as the head of operations for the media division. He has a keen interest in optimising all aspects of his department and sharing his knowledge as widely as possible. Connell has a Post Graduate Diploma in Enterprise Management from the University of Cape Town and multiple Google Certifications.
Andy Rice becomes first ever patron of the ABF
Brand expert, advertising guru, commentator and South African industry ‘elder’, Andy Rice has become patron of the Advertising Benevolent Fund. He is the first ever patron of the 43-year-old fund that is the vital support system behind the advertising, media and marketing industries.
“Andy has long been a loyal supporter of the ABF, both as an individual and in his professional circles,” says Giles Shepherd, executive committee member and past president of the ABF. “He has a deep understanding of the organisation, its goals, as well as sympathy for the challenges it faces, especially in tough economic climates. As patron we can further rely on his insights and wise counsel.”
The ABF has faced an extremely challenging few years, seeing income drop to record lows, whilst having to rescue a steadily increasing number of people in the industry that are in financial crisis – whether from retrenchment, accident, illness or a host of other causes. A re-think of the structure and strategy of the fund took place, and the intent of the new approach is to drive it back to its former glory.
“In its heyday of the 1980’s and 1990’s, the ABF was an imperative for every employee within the ad industry to be a member, attend all the events, and certainly for every agency to support the fund vigorously,” says Rice.
Who’s won what
Pier2Piers wins Anthonij Rupert Wines account
Pier2Pier, a digital branding agency, has been awarded the digital account for the prestigious Anthonij Rupert Wines. Pier2Pier won the account amidst an arduous tendering process and competition from top digital agencies.
Based on the farm L’Ormarins in Franschhoek, Anthonij Rupert Wines encompasses the four renowned wine labels Anthonij Rupert (their flagship wine), Cape of Good Hope, Terra del Capo and Protea. Having recently acquired the neighbouring Graham Beck farm and new tasting facilities, and to embrace the global technological revolution, the brand found it necessary to reconsider its digital presence.
PHD wins Indigo Brands
PHD South Africa has been awarded the media strategy and planning for Indigo Brands, a subsidiary of AVI Limited and the company behind Yardley, Lentheric, Coty, Rimmel amongst other world class trademarks.
This is part of a new strategy by Indigo Brands, with the consolidation of the planning and buying within the Omnicom Group, with OMD continuing to handle the media buying.”
Columinate awarded DMMA research project
Online research specialists, Columinate, have been awarded the contract to conduct research into the South African digital market on behalf of the DMMA. The project, dubbed ‘The State of South Africa’s Digital Nation: 2012’ will aim to provide robust and rich findings into consumers’ online habits to assist marketers and advertisers to better understand the online consumer.
“We are very excited to have been awarded the project and look forward to providing the industry with insights. We’re confident that our extensive work in this space will add value to this specific project and paint a clearer picture of what South Africans are doing online,” says Elna Smit, co-founder of Columinate.
The research will provide a rich account of South Africans’ online habits as currently traditional industry surveys provide information limited to demographics and basic user statistics. Taking a consumer angle, the information will assist marketers to better understand consumers in terms of preferences for online advertising, social network behaviour, online transacting to name but a few avenues that will be explored.
It’s heating up at Volcano
Volcano Group, an independent agency and member of global network ICOM+In, have won the through the line Patley’s Tabasco account. The appointment follows a rigorous pitch process in the first quarter of 2012, where Volcano was singled out for their creative application in making the global Tabasco brand relevant to a growing local consumer base.
With retail peak season just weeks away, Volcano will kick off their work on the Tabasco account with an extensive national roll out. This initial campaign, focused on education with a strong conversion to sales, targets existing hot sauce users to experience the great Tabasco taste. Volcano will be managing all elements – including the creative theme, production and design of all collateral as well as national in-store activations at leading supermarkets.
Who’s making moves
Provantage launches ProCare
A joint venture between Provantage Out of Home Media and HiCare Medical Marketing Specialists, ProCare is an agency that specialises in activation, event and media solutions for pharmaceutical brands.
The pharmaceutical market has its ethical and regulatory challenges and with this constantly in mind ProCare provides an out the box solution by introducing interactive, experiential marketing to the industry. These platforms allow clients to communicate with the market they want to target, using innovative ways that drive sales and awareness, whilst delivering measurable results.
The powerful partnership offers innovative activation, event and media solutions that strategically address the needs of the pharmaceutical industry.
“We understand that the healthcare industry has specialised requirements and therefore distinguish between typical FMCG promoters and brand care specialists. We carefully recruit individuals with a strong scientific background who are suitable for the healthcare industry,” says Karin Malan, General Manager of ProCare Media.
people magazine launches new brand extension
people magazine, one of South Africa’s most popular celebrity entertainment magazines, will be launching a new annual publication titled Golden Stars. The new magazine will be on sale from October 2012 and will celebrate the greatest celebrities of all time, with a mix of local, as well as international stars.
people magazine editor Andrea Caknis, who has successfully launched two of the magazine’s current brand extensions, namely people puzzles and people kiddies puzzles, is proud to be working on such an exciting and challenging brand.
“Our new brand extension will be a glossy and stylish coffee table magazine featuring ‘our’ selection of hottest stars, be they actors, musicians or even sports stars. They are not only gorgeous and talented, but also have a positive influence on the lives of ordinary people,” she says. “Adding local celebrities to this list is something that we are so proud of, as South Africa too has so many gorgeous stars who deserve to be honoured, and this is our way of showing our appreciation and putting them on a platform showcasing their undeniable talent,” she adds. people magazine’s Golden Stars will retail for R59.95 and will be sold nationwide.
Advertisers can now target Hartbeespoort via NAB
NAB has been chosen to represent the bilingual Kormorant community newspaper, a free local newspaper which distributes 10 000 copies to residents and businesses every Thursday morning throughout Hartbeespoort, Brits and surrounding areas.
Printed in English and Afrikaans, the well-established 13-year-old Kormorant covers local news and activities, schools and clubs.
“NAB is delighted to be representing the Kormorant, which provides advertisers with the opportunity to reach shoppers who reside in these growing areas. Hartebeespoort is becoming a very important consideration for marketers as it converges with JHB north and Pretoria,” says Gill Randall, the joint managing director of NAB.
Maverick Publishing launch Men’s Fitness SA
The Maverick Publishing Corporation, publishers of local health and fitness titles Muscle Evolution and Fitness magazines, has added a third title to their stable with the launch of Muscle Evolution’s Men’s Fitness.
“We have taken the bold decision to launch a third title amidst a struggling publishing industry as we believe the appetite and demand for this type of content is big enough to support a niche title of this kind,” says Andrew Carruthers, publisher at the Maverick Publishing Corporation.
Carruthers explains that the company’s other two titles have continued to enjoy readership growth over the last 24 months as consumers choose to spend their expendable income on magazines that are more focused and offer a greater depth of information on the topics that they are most interested in or passionate about. “A number of niche titles are bucking the downward trend in the publishing industry, specifically our other two titles Muscle Evolution and Fitness magazines, as more people turn to a healthy and fitness-oriented lifestyle.
Havas Sports & Entertainment expands into Russia
Havas Sports & Entertainment (HSE Group), the brand engagement network of Havas, has nnounced the official opening of Havas Sports & Entertainment Russia in Moscow.
The expansion of Havas Sports & Entertainment into Russia increases the network’s global footprint, which spans 36 offices in 20 markets, including Havas Sports & Entertainment, Cake Group and ignition agencies, and firmly solidifies the its presence in thisfast growing market in the run up to the 2014 Winter Olympic Games in Sochi and the 2018 FIFA World Cup.
Maria Gavrilova has been named managing director of Havas Sports & Entertainment Russia, having previously led the internal team for the group. “The opening of Havas Sports & Entertainment Russia comes at a very strategic time, as Russia continues to attract an increasing number of international events. Crucially we have the local insight and can benefit from the support of the global Havas Sports & Entertainment network to help both local and international brands develop meaningful and long-term relationships with Russian consumers,” she says.
ACA and member agencies introduce scholars to the earth, moon and stars
In partnership with the AAA School of Advertising, Net#work BBDO, Joe Public and their client Clover as well as Belle’s Patisserie, the Association for Communication and Advertising (ACA) assisted the grade six learners of Mamelodi’s Mogale Primary School to visit the Planetarium.
The learners are from a poverty-stricken informal settlement close to the school. In fact, more than 60% of the learners’ parents are unemployed and many live with their grandparents.
The management team at Mogale Primary School worked exceptionally hard to raise sponsorship and get their learners to the Planetarium to learn about the planets, stars and solar system as prescribed in their curriculum. To assist the school, the ACA stepped in and facilitated sponsorship in the form of entry fees for each learner and their teachers to gain access to the Planetarium as well as lunch packs to ensure that the children not only enjoyed the outing but had something substantial to eat for the day too.
Odette van der Haar, CEO of the ACA comments, “Enabling the young scholars to visit the Planetarium was a fulfilling and worthwhile cause to support. I firmly believe that the difference between success and adversity is not wealth, but opportunity – so a big thanks you to all who contributed to make the excursion possible and by the looks of it, the trip was thoroughly enjoyed and much appreciated by the learners and teachers alike!”
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