John West Pilchards are packed full of omega-three fatty acids. Great for the brain. Great for the body. But how to tell people about that in a fun way? Well, the brand recently had a bit of fun with the Getaway magazine blog…
On 13 November, Getaway magazine published a mysterious video on their blog site, which created quite a stir amongst its viewers.
“I filmed the annual pilchard run off the Natal South Coast in South Africa this year and was literally in awe of what I was lucky enough to film while sharks were attacking the bait-balls. The feeding is generally dramatic enough on its own…but I have NEVER seen anything this bizarre and am at a loss! It looks as if two separate schools of fish have broken away from the main group to intimidate a shark? I’m just grateful to have caught it on video. If anyone has seen this kind of behaviour before… and can shed some light… please leave comments below or on twitter: #SharkChase”, reads the blurb.
Now check out the mysterious video.
This was followed by a second video published on the site that demonstrated just how important John West Pilchards and omega-threes really are in brain functioning and development.
To thank Getaway for being such good sports and to assist in the development of South African youngsters, Heinz will be making a sizable donation of John West Pilchards to the Mimosa Primary School in Athlone, Cape Town at the start of the school year in 2013.
Now see how the brain works when fed Omega-three fatty acids. This is not the same clip you think you’ve seen before…
Want to continue this conversation on The Media Online platforms? Comment on Twitter @MediaTMO or on our Facebook page. Send us your suggestions, comments, contributions or tip-offs via e-mail to email@example.com.