Media Moves… TheMediaOnline’s weekly round up. Ogilvy makes senior moves. Editor of SA Hunter/Jagter retires. Ipsos appoints Harald Hasselmann head of South Africa. dotJWT wins at Technology Top 100 Awards. The Brand ConneXion launches live community radio outside broadcasts. NATIVE launches innovation hub to accelerate mobile experimentation. Havas Sports & Entertainment strengthens offer In Brazil. Delta Projects brings online advertising success to the Netherlands. All the moves in media.
Who’s moved where
Ogilvy makes BIG moves
Ogilvy Cape Town has promoted three of its senior management staff following a dominant year in which the agency cleaned up at countless advertising awards ceremonies.
Luca Gallarelli – deputy managing director. Since 2009 director, Luca Gallarelli, has been spearheading the agency’s extensive repositioning of Carling Black Label. Gallarelli and his team have also been responsible for the brand’s integrated ‘Be The Coach’ campaign, which has shined on the world stage and is South Africa’s most awarded advertising campaign for 2012.
“For several years Luca has had an influence far greater than his job description. He has impacted the culture and business strategy of Ogilvy Cape Town, and helped us deliver the integration to our clients.”
Carol Jeffrey – executive head: OPR Social media has turbo-charged public relations. In searching for a new Executive Head of Ogilvy PR, Levinson looked for a leader “who understands the greater marketplace, our company culture and, most importantly, someone who can integrate PR with all of Ogilvy’s other disciplines”. That person turned out to Carol Jeffrey, a Business Director who has been with the agency since 2006. “Carol will make Ogilvy PR future-fit by introducing a greater level of sophistication in brand-thinking, channel strategy, creativity and project management into the PR space.”
Greg Tebbutt – managing partner. With a 20-year career in advertising, Greg Tebbutt has been at the helm of the VW account for the past 6½ years.
“Greg’s enormous wisdom, knowledge and experience permeates throughout the agency and is evident in the work he has done on one of our greatest clients of all time,” affirms Levinson. “He is one of the best business operators in our industry.”
Editor of SA Hunter/Jagter retires
Andre van Dyk, editor of the award-winning hunting and outdoor magazine SA Hunter/Jagter, is to retire at the end of February 2013. Operated in a joint venture with the South African Hunters and Game Conservation Association, the title is South Africa’s largest hunting magazine. Established more than 10 years ago, it was elected as one of 16 national “Top Print Performers” for 2008, while in 2011 it won the Salie de Swart Award for the best performing small business unit in Media24.
“Andre van Dyk has been the driving force behind the title’s astounding success,” says Chris Burgess, editor-in-chief of Media24’s agricultural titles. “His commitment and deep understanding of the hunting industry has been instrumental in turning what started as an association newsletter into a profitable title, enjoyed monthly by more than 70 000 readers. In just the last ABC period the magazine boasted a circulation growth of 14%. Andre leaves a big pair of shoes to fill.”
The position will be advertised in due course to start the process of finding a new editor for the magazine.
Ipsos appoints Harald Hasselmann head of South Africa
Global market research company, Ipsos, has appointed Harald Hasselmann as country manager of its South African operation. Hasselmann will succeed Jake Orpen who is leaving the company. Orpen had been with the business since 2004 and had led the successful combination of the Ipsos and Synovate businesses in South Africa following Ipsos’s acquisition of the latter in 2011.
Hasselmann has previously held the positions of country manager for Synovate Germany and general manager at Ipsos Germany. “We are more than pleased that Harald has accepted this position. His long-term experience as a market researcher and as a skilled manager are both invaluable assets for leading this important market and driving further growth”, explains Shane Farrell, Ipsos CEO of Europe, Middle East and Africa.
Hasselmann’s new position is based in Johannesburg at Ipsos South Africa’s head office in Bryanston.
Who’s won what
dotJWT wins at Technology Top 100 Awards
JWT’s multi disciplinary digital agency dotJWT has won the Award for Excellence in the Management of Technology, competing with the likes of FNB, Altech, Bell Equipment and others.
“Being recognised as the best company in South Africa in the management of technology is a great honour,” says Yoav Tchelet, Executive Director at dotJWT. “We were selected after an intense adjudication and selection process.
“It’s a massive achievement for our team. After barely a year we have been chosen above companies that devote millions to the innovation of technology.
Science and technology minister Derek Hanekom presented the award after dotJWT was named victorious. The initial selection process required all companies wanting to compete to submit an in-depth questionnaire and go through a screening process.
“A winning company devotes attention to the technology life cycle ensuring that they have a healthy mix of Emerging, Pacing, Key and Base Technologies,” says Yoav. “Fundamental to the effective Management of Technology are the tools deployed to maintain and enhance the competitive advantage. TT100 winners focus on improvement of quality and productivity, higher flexibility, cost leadership and new market exploitation.”
Who’s making moves
The Brand ConneXion launches live community radio outside broadcasts
The Media Connection’s brand activation specialist, The Brand ConneXion, has launched a new service offering for advertisers and brands – live community radio outside broadcasts. The Brand ConneXion has converted two of its vehicles into full outside broadcast units, enabling it to run live outside broadcasts from just about any location in South Africa.
“We team up with the local radio station in that specific area, the station brings its presenters and DJs along to our outside broadcast unit and we run the live show from any event or activation,” explains The Brand ConneXion’s Operations Manager, Simon Milne. “This added event or activation advantage enables the brand or advertiser to secure even greater reach for an existing event.”
The live outside broadcast unit is professionally branded with both the client and the radio station’s branding, and each live broadcast lasts for three hours.
“Our clients also receive ten pre-promo slots on the particular radio station to draw consumers to the event, and the live broadcasts can include interviews, competitions, consumer engagement and so much more, all closely tied to the client’s message,” says Milne.
NATIVE launches innovation hub to accelerate mobile experimentation
NATIVE Inventions, the innovation and product development division of NATIVE, has launched 10 new Mxit applications on to the mobile social media platform. This is the first step in its mission to pioneer new mobile apps and platforms in the market.
“This division is our way of investing our creativity and technical skill in exploring additional revenue streams for NATIVE. It’s amazing work, and I’m proud to be heading it up,” Levon Rivers, Head of NATIVE Inventions, says.
NATIVE Inventions operates as a start-up within the agency. It has a range of activities under the innovation umbrella including product development, prototyping new technologies, establishing and managing relationships with technology partners such as RSAWeb and Everlytic, and expanding knowledge in the agency through TED-like Axe Sharpener Sessions.
The first batch of mobile products seeks to bring smartphone capabilities and experiences to feature phone users. Mxit was selected as the first technology partner.
The apps range from the useful to the comical. Examples are a directions app using the Google Maps API called GetThere and a meme generator called MakeAMeme. The success of the applications has been significant, for example in less than two months Mxit users had created over 20 000 memes and generated over 500 000 page views with MakeAMeme.
Havas Sports & Entertainment strengthens offer In Brazil
Havas Sports & Entertainment (HS&E), the global brand engagement network of Havas, announced yesterday a strategic partnership with independent Brazilian experiential marketing agency, Benza Promotions & Events. Based in Rio, Benza will expand HS&E’s global brand engagement offering in this growing market in the run up to the 2014 FIFA World Cup Brazil™ and the Rio 2016 Olympic and Paralympic Games.
Benza’s extensive track record in event creation and production will complement HS&E’s operations in São Paulo, which offers brands and institutions a wide-range of specialized services including strategic consulting and planning, sponsorship activation, brand content, events and promotion. HS&E has been present in the Brazilian market forover two years, benefitting from the support of Havas Brazil, and has worked for clients such as BMW, Entourage, Hyundai, Louis Vuitton, Tetrapak, and Wipro.
Managed by founder Marcelo Benzaquem, Benza adds an attractive client base to the partnership, particularly its relationship with The Coca-Cola Company, already a client of HS&E and its recently-acquired US-based experiential agency ignition (which holds a prestigious ‘global partner’ status).
Delta Projects brings online advertising success to the Netherlands
Delta Projects, a Sweden-based solution provider for performance driven digital advertising for the European market, said the company is expanding its business to a fifth market – the Netherlands. Since being founded in 2002, Delta Projects has expanded its business into five European countries: Sweden, Norway, Denmark, Finland and now also the Netherlands, with an office in Amsterdam. The aim is to have six employees at the Amsterdam office within the next year, working with local media collaborations and customer support.
Delta Projects is one of the biggest buyers and suppliers of performance driven digital advertising solutions for media agencies in Northern Europe. Delta Projects’ prime success factor is its large DSP platform, which offers access to the biggest exchanges. Smart targeting solutions are also included. In addition, Delta Projects provides local media integration, agency specific deals and international real time bidding and ad-exchanges.
“In a fast-moving and complex market we offer a smart and simple solution that helps media agencies and their planners to get overview, insights and control of their total online ad-spending,” said Tristan Wesenhagen, Country Manager Benelux at Delta Projects. “Delta Projects gives media agencies access to the most important exchanges and thereby enables them to manage their own campaigns. By taking charge of the whole process, media agencies can lower campaign management costs and focus on giving more intuitive advise to clients, using our crystal clear reports which, in the end, will mean better campaign results for their clients.”
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