What drives effective marketing?
The 2024 Effie Awards South Africa Ipsos Trends Report, launched during a webinar hosted by Effie South Africa on 27 ...
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Tag: Ipsos
Is AI a market research miracle?
Artificial Intelligence hasn’t just transformed our world but is also profoundly affecting market research by revolutionising how companies understand and ...
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Awards Wrap: DStv Content Creator Awards 2024 entries open, Shop! SA Shopper Marketing Awards call for entries, record number of entries for Top 16 Youth Brand Awards
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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Effie South Africa and Ipsos launch trends report
Effie Awards South Africa and Ipsos have launched the inaugural Effie South Africa Trends Research Report. The collaboration provides invaluable ...
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The disability market: An untapped and bankable segment
With an estimated 4.1 million people living with some form of disability in SA, brands need to pay attention to ...
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Polling the polls: How one man got it right
Up on the hill overlooking the triumphant mess that is election week in South Africa, stands a lone man armed ...
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