What does the ad industry know?
One of my friends, who is an extreme early riser, brightened my morning coffee by sharing Bob Hoffman’s latest newsletter ...
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Tag: Ipsos
The apps, the sites, the conversation about local government elections
Justice Malala’s column this week must have resonated with many voters just days before South Africa goes to the polls ...
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Defining the typical ‘African Affluent’
The 16th annual Pan African Media Research Oranisation's All Africa Media Research Conference is currently underway in Dar es Salaam, ...
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NAB releases shortlist for new radio measurement survey
Ask Afrika, GfK, Ipsos, ACNielsen and TNS Research Surveys are the shortlisted candidates in the National Association of Broadcaster's (NAB) ...
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The fragmented media consumption of Europe’s affluent
New research by Ipsos show more than a quarter of affluent Europeans are now solidly established as ‘three-screen’ users, according ...
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A woman’s place… in a man’s world
It's women's month in South Africa. But research shows women are still battling for equality in a patriarchal world, according ...
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