Today is the day when the public can access Brazilian artist and graphic designer Adhemas Batista’s work via a free download. Batista is part of Fotolia’s Season Two of TEN, a colourful art experience that brings together 12 international artists, two of whom are still secret at this stage.
The first two TEN creations, made by Gustavo Brigante and Soonguy Gwon, beat all records with respectively 23 454 and 31 265 downloads in 24h. The TEN by Fotoliawebsite registered above 100 000 visitors in a month.
But today is Batista’s day. An art director, illustrator and designer, the Brazilian artist defines himself as a “colours seller” whose shimmering colours and rythmic vibrations are echo in his work.
He worked with renowned creator Marcelo Serpa in 2004, on a project ordered by Havaianas brand to AlmapBBDO Agency. It is then that this self-educated man, a graphic designer since he was 15, developed his graphic identity. It differentiates by a very colorful and strong visual style, which earned him various prestigious awards, among which the Golden Cannes Lion in the ‘Conception’ category, at the 2009 Cannes advertising festival. This same festival had named him ‘Brazilian Young Creative’ in 2003.
His clients include companies such as Danone, General Motors, Microsoft, Nestlé, Nike, Nokia, Pepsi, Puma, Unilever or Volkswagen. “I maintain my creativity with constant work. Personal realizations allow me to enrich my professional compositions”, he explains.
“I think our environment and personal experiences directly influence our life, as artists or designers. My work is probably more Brazilian than I am. I can be very calm and serious, while it’s happy all the time”.
In his artwork, named ‘Colors to defy gravity‘, typography, illustration and images interact in a merry and harmonious ensemble. His graphic print inspires a whole generation of graphic designers.
“Looking for images on Fotolia, I found the photo of a girl, floating and posing like an ‘X’. She couldn’t have been more perfect, the X being the Roman figure for ‘10’. Besides, the girl’s position suggests a graphic explosion behind her. I inserted manga and comics references, mixed them all. This allowed me to create planar shapes, with volume and light. This work is a chaotic graphic explosion evoking the urban and youth culture, a kind of energetic rebellion, with bright colors and complex shapes,” he explains.
Batista’s work is downloadable in PSD format for free and for 24 hours today.
Two videos, subtitled in 12 languages, were shot in the artist’s environment. The one featuring his world is to be watched on the TEN Collection Facebook pages .
