brandhouse has announced that entries for its third annual Responsible Drinking Media Awards (RDMAs) are now open. The RDMAs is a brandhouse initiative that aims to ultimately influence consumer behaviour by encouraging South African media to promote responsible drinking amongst their audiences. Journalists who publish or broadcast stories that do so are eligible to enter their work.
“Our company recognises that the irresponsible use of alcohol has a negative impact on South African society and we are therefore passionate campaigners for responsible drinking. The RDMAs are an effective way to spread our responsible drinking agenda to South African consumers by using one of the most powerful platforms available to us – the South African media,” says Mike Mabasa, corporate relations director at brandhouse.
The RDMAs is open to all South African journalists who have demonstrated an effort to support responsible drinking, by publishing an article in the South African media (print, broadcast and online) that covers any story on responsible drinking – including issues related to alcohol abuse and its consequences. These issues include, but are not limited to drink driving, underage drinking, foetal alcohol syndrome, binge drinking and alcohol related violence.
Categories for this year’s RDMAs include: Best Broadcast, Best Blog, Best Online, Best Community, Best Newspaper, Best Magazine and Journalist of the Year, as well as two new additions: Best Campus Media and Most Responsible Media House. The winner of each category will walk away with R10 000 and the knowledge that they have helped contribute towards their fellow South Africans’ well-being.
“I believe the brandhouse Responsible Drinking Media Awards plays a pivotal role in helping to raise awareness about responsible drinking. I hope these awards inspire more journalists to write and broadcast stories that show the potential dangers of alcohol abuse in a compelling and powerful way,” says Kim Cloete of Carte Blanche and 2012 RDMA Journalist of the Year winner.
For more information on how to enter, please contact Nicci Mitchell on 0115067300 or niccim@meropa.co.za. Entries close at 12pm on 31 May 2013 and must include a portfolio of published work dating from 1 May 2012 until 31 May 2013. Only media who have entered will be reviewed.
