Castle Lite’s new packaging now tells you when your beer is Extra Extra Cold, with its new two-Stage Cold Indicator technology. This innovative development incorporates thermo chromic technology, which contains microencapsulated thermo chromic pigment that changes from no colour to full colour as the temperature drops.
What this means is that Castle Lite will now have two indicators. The Snow Castle will continue to take a brighter hue as it gets colder, whilst the additional outer circle will be a darker shade of blue when it is fully activated and the text “Drink Extra Extra Cold” is clearly visible.
“The premium beer market is becoming increasingly competitive,” remarked Andrea Quaye, general manager for Castle Lite. “Castle Lite already holds pole position in the premium beer category and innovation such as this shows our commitment to grow and stay ahead of the pack. The 2-Stage Cold Indicator takes innovation beyond brand innovations or a packaging change. It is rather a value add that has meaning to consumers.”
Want to continue this conversation on The Media Online platforms? Comment on Twitter @MediaTMO or on our Facebook page. Send us your suggestions, comments, contributions or tip-offs via e-mail to firstname.lastname@example.org.