Media Moves… TheMediaOnline’s weekly round up. John Brown Media strengthens its talent pool with key promotions. Paarl Media appoints new leadership. Cathy Mohlahlana to Anchor on eNCA and e.tv Prime Time News. Carat appoints new media manager. New Getaway editor outlines the road ahead. New editor at New York Times as Abramson is out. PMG appoints Britta Fourie as GM Marketing and Innovation. WTM Africa adds even more experience to the SA team. Cipla Medpro renews with X/procure. Mediamark offers advertising on Outlook.com in South Africa.
Who’s moved where
John Brown Media strengthens its talent pool with key promotions
John Brown Media launched in SA in 2007, and has made its presence felt in the local content marketing industry. Now MD Lani Carstens has announced a string of key appointments in line with her strategy of attracing and retaining “the best minds in the industry”.
Justine Drake, who previously held the position of group editor for Fresh Living magazine and associated brand extensions, has been promoted to content director for John Brown Media. While remaining Group Editor for the Pick n Pay business unit, including Fresh Living, her new position entails overseeing all content in print and digital for John Brown’s food, lifestyle and wellness-related products, readying the teams for new business and growth.
Delicia Krause, who was previously managing editor of Edgars Club magazine, has been promoted to account manager on both the Edgars and Discovery accounts.
Lameez Hendricks, previously the beauty editor of Edgars Club magazine, has been promoted to group beauty Eeditor for both Edgars Club magazine and Edgars MAN.
Meagan Kuhn, previously Pick n Pay Fresh Living magazine’s senior managing editor, was recently promoted to an account manager on both the Pick n Pay and Spur accounts.
Cathy Mohlahlana to anchor on eNCA and e.tv Prime Time News
Mohlahlana will host the country’s most popular English language bulletin every Monday and Wednesday on e.tv at 7PM. She will also join anchor Joanne Joseph from 9am to 1pm daily on eNCA (General News – The day’s top news, business, sport and weather)
Mohlahlana, who has extensive field reporting experience, has most recently been involved in the 2014 national and provincial Elections and the Oscar Pistorius trial. Her work in the field and ability to think on her feet makes her the perfect choice as an anchor, and she is already much loved by both terrestrial and satellite audiences.
“We’re very delighted to have Cathy on Prime Time News and with her field reporting experience we have no doubt our audience will enjoy her news delivery. She is a highly motivated and energetic individual and we believe her experience will add value to our news service”, said Phathiswa Magopeni , head of Terrestrial News Services.
Paarl Media appoints new leadership
The Paarl Media Group has recently appointed Kelvin Pillay as the new managing director of Paarl Media Cape. Pillay joins the Group from Goodyear South Africa where he held the title of plant director and, prior to that, had a history with Murray & Roberts.
Pillay takes the reins from Christoff Botha who headed up the Paarl Media Cape plant for over five years. Botha has been promoted to Executive Director: Heatset where he will oversee the Group’s four national heatset plants in the Cape, Paarl, KwaZulu-Natal and Gauteng.
The heatset plants leadership stands as such that Paul de Bruin has been promoted as the managing director of Paarl Media Gauteng. The leadership of Paarl Media KZN has been consolidated under executive director, Piet le Roux and Thys de Jager remains as the head of Paarl Media Paarl in his capacity as general manager.
Carat appoints new media manager
Media agency Carat SA, part of the global Aegis Group, has appointed Ilsa Grabe to the position of media manager in its Joburg office. Grabe has notched up significant successes during her time as business unit head with Carat, and her new position will see her share her secrets of success with the Joburg team through mentorship and coaching, while being right hand woman to JHB MD, Lwandile Qokweni.
“In our dynamic industry it is crucial to grow and nourish talent, and Ilsa has proven her ability to ensure strategic and accelerated growth,” says Carat MD Quinton Jones.
Grabe is well known in the industry, having bagged an Internationalist Media Innovation Award, and serving as a Roger Garlick judge. She is also on the 2014 AMASA committee.
PMG appoints Britta Fourie as GM Marketing and Innovation
Britta Fourie has been appointed GM of marketing and innovation at Provantage Media Group.
“The life blood of any business is always profitable sales, but closely behind is the ability to bring new and innovative products to market. This has always been a strength of ours at PMG and will form a key part of our growth strategy into the future,” says Vaughan Berry, director at PMG.
It is with the necessity to innovate and to build a strong market presence that PMG announces the appointment of Fourie. who brings a wealth of marketing and new product development experience to the company. She held senior marketing positions at the Coca-Cola Company and Kraft.
New Getaway editor outlines the road ahead
A magazine distinguished by great storytelling that captivates and inspires; one dense with good reads from cover to cover. That’s the vision of new Getaway editor, Sonya Schoeman, who plans to build on the brand’s strengths to create a travel magazine for all South African travellers.
“Recent research shows that South African travellers, many of whom are frequently readers of Getaway, are travelling more, both on the continent and abroad. Whatever their motivation for travelling, our intention is to provide them with well-crafted stories and practical information on great-value options to make their journey more enjoyable,” she explains.
She plans to broaden the pool of experienced journalists and professional photographers to ensure the best possible content. A renewed focus on conservation is also one of her objectives. A seasoned journalist, travel writer and magazine editor, Schoeman took up the editorial position at the beginning of May.
WTM Africa adds even more experience to the SA team
Building on the success of the inaugural World Travel Market Africa (WTM) Thebe Reed Exhibitions are already full steam ahead in preparations for a bigger and better event for 2015. With this in mind industry specialist, Sheree Simpson, has been appointed to head up the team as general manager for WTM Africa effective 15 May 2015.
Simpson joins Thebe Reed Exhibitions with a diverse and impressive resume that spans over 25 years. She has played important roles within relevant associations such as TBCSA, SATSA and TEP, she has ran her own business concerns and has occupied several senior positions with well known travel and tourism companies such as the Mantis Collection and Protea Hospitality.
International moves
New editor at New York Times as Abramson is out
The New York Times made a surprise announcement on Wednesday in what MediaPost.com calls a “top-level editorial shakeup”. Publisher Arthur Sulzberger announced that assistant managing editor Dean Baquet is replacing Jill Abramson as executive editor, effective immediately.
Abramson, the first woman to hold the position in the newspaper’s history, is stepping down after less than three years in the top editorial. MediaPost reported that no explanation was given for Abramson’s abrupt departure.
Y&R appoints Jon Bird to head Labstore shopper unit
Y&R has named Jon Bird to the newly created position of global managing director of its Labstore operation. Bird is co-founder of IdeaWorks, Y&R’s retail marketing agency in Australia and New Zealand and is relocating to New York to take on the new role. IdeaWorks will become part of the Labstore network.
Bird is tasked with strengthening the network’s offering, building the client base and overseeing its expansion beyond the 20 countries where it already operates. Labstore currently has about 200 employees worldwide, per the agency, MediaPost.com reports.
Who’s won what
Cipla Medpro renews with X/procure®
Cipla Medpro, one of South Africa’s largest generic medicines companies, has renewed its advertising contract for the seventh consecutive year with Primedia Unlimited’s X/procure, South Africa’s leading supplier of procurement and advertising software to the pharmaceutical industry.
“Our sales growth has been excellent in this past year, and X/procure has had a large role to play in this growth,” says Cipla Medpro’s marketing director, Rynard van der Westhuizen. “X/procure is key to our marketing mix and the decision to renew our contract was an easy one to make.”
Cipla Medpro first signed with X/procure® in 2007 on the promise that it would assist in delivering market dominance for Cipla’s products.
Greater Than appointed South African PR partner For Legacy Collection
Greater Than has secured Legacy Collection by Charmaine Taylor as a new client. Legacy Collection works to keep alive the memory of the sacrifices made for the freedom of our nation by creating artwork and jewellery from the original Robben Island prison fence that is dipped in gold and sterling silver.
“This year marks our 20 years of democracy and to celebrate this momentous achievement, Legacy Collection has created the XX, Freedom Collection, a limited edition range of framed artwork and jewellery pieces for sale worldwide,” Taylor says.
“With their strong credentials in fashion and retail and proven track record in delivering results, Greater Than was the obvious choice to assist us with our local media and communications requirements.”
Mediamark offers advertising on Outlook.com in South Africa
Mediamark has announced that it will begin selling advertising inventory on Outlook.com in South Africa. Outlook.com offers advertisers a quality, trusted platform that has global reach of up to 400 million active users and advertising experiences that are fully-integrated, highly relevant and simple yet visual. This all contributes to an exclusive experience, both for the consumer and the advertiser.
Ian Drummond, Mediamark Digital Sales Manager says: “Since launch, Outlook.com has rapidly gained a great user base with its innovative services and trusted environment. Our partnership with Microsoft to sell Outlook.com will help advertisers in South Africa reach a massive quality audience on a quality, trusted platform.”
