Radio still reaches significantly more people than the Internet. Per the Radio Audience Measurement Survey (December), 35.8 million people listen to radio regularly at least once a week. Read more
Advertisers realise radio, especially regional radio, combined with all the other social media and digital platforms, is measurable, interactive and always delivers results. Read more
If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, the brief should be turned on its head to be resolutely customer focused... Read more
Kagiso Media has bought the last shares owned by Lagardère Active Radio International, and now owns 100% of Jacaranda FM and Mediamark. Read more
The Media Online's weekly column delivering news of account wins, people moves and media business news. Read more
The first 2019 edition of The Media Online's weekly column delivering news of account wins, people moves and media business news. Read more
