On-air competitions have long been a feature of radio content. But what is the return on investment for stations and advertisers, and is it worth it? Read more
Wayne Bischoff was recently named as the new CEO of Mediamark. He has nearly three decades of experience in the sales, marketing and advertising industry, in SA, Sub-Saharan Africa and Europ... Read more
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to the past – as part of a media solution that may span other c... Read more
Radio still reaches significantly more people than the Internet. Per the Radio Audience Measurement Survey (December), 35.8 million people listen to radio regularly at least once a week. Read more
Advertisers realise radio, especially regional radio, combined with all the other social media and digital platforms, is measurable, interactive and always delivers results. Read more
If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, the brief should be turned on its head to be resolutely customer focused... Read more
