Cape Town’s Seth Rotherham, founder and editor-in-chief of 2Oceansvibe, has released his first book, ‘Work is a sideline, Live the holiday’, a guide to making money on the internet.
The irreverent Rotherham has taken his readers into the more serious side of his personality and shared some tips and hints on how he manages to ‘Live the Holiday’. Typically South African, the local entrepreneur showcases one case study of spotting an opportunity in cane furniture being sold on the side of the road in Camps Bay, and trading it successfully on the web.
“This is an important book for both youth and oldies alike. A book that lets you test any product or service on the internet with an investment that starts out at R250. Follow the instructions to create an e-commerce solution, accept credit cards and generate traffic. I have thrown in a section on ‘life hacking’ tips to live an easier life when the income starts coming in,” says Rotherham.
Well-timed, the book captures how to seize opportunities within an emerging market that is rapidly grasping technology for profit. The formula – which is given to the reader amongst Rotherham’s usual colourful language and comic anecdotes – is easy to follow. A quick read of less than 10 000 words, Rotherham cracks on concisely illustrating his points through the liberal use of screen shots.
A mastermind of self-promotion and formerly GQ’s best dressed man of the year in 2010, Rotherham’s sponsors include MINI, Vespa, Puma, Sunglass Hut, Jack Daniel’s, Pierre Jourdan, Grolsch, vida e caffe, and beats by dre. He was awarded top honors at SA’s most recognised blogging awards for five years until he “stopped entering because it became too much effort for a predictable outcome.”
