The online-merge-offline (OMO) model calls on retailers to be bold in reimagining how they operate across all retail channels. Read more
By 2025 the value of e-commerce transactions is expected to surge by 150% reaching R225 billion, in response to a shift in consumer behaviours. Read more
While somewhat easier than 2020, 2021 has been another difficult year for South African retailers seeking to build continuity and grow their businesses. Black Friday, and the days preceding... Read more
Advertisers are spoilt for choice when it comes to selecting digital marketing channels in order to encourage visitors to their website and ultimately, drive sales. Read more
Black Friday 2018 saw South Africans spend a total of R2.9 billion, a 15.92% growth year on year. Read more
Between 2015 and 2018 Amazon grew from 46% to 54% with Google declining from 54% to 46%. Amazon is so popular that the site has grown 46% per annum with ad spend on the site reaching $6.3 bi... Read more
