Continental Outdoor Media won the out of home category at this year’s MOST Awards for the fifth time. The company said it was “particularly happy” with the achievement of raising its overall ranking to sixth in the top 10, which includes all media categories.
Marketing manager Lyn Jones said the company was very proud of their Media Owner Legend of the Year, Adelaide McKelvey. “The company spends much time and focus on ensuring that they deliver the best service, product and acumen at all times,” Jones said in a statement.
“OOH is a fragmented category, and many buyers find the purchase and planning of OOH campaigns a tedious process. This makes the sales and marketing of OOH more challenging, however what is evident is that all our efforts are paying dividends. We’d like to congratulate Provantage and Primedia Outdoor for flying the OOH flag with us by also achieving places within the ‘top 10’ overall ranking,” says Lelanie Butler, sales director for Continental Outdoor (SA).
Continental Outdoor Media offers a multiplicity of different static and digital media types on motorways, on major arterials, in airports, shopping malls, the Gautrain, taxi ranks and railway stations. Digital advertising opportunities are being rolled out at airports, Gautrain stations, roadside, pubs, medical suites and malls across Africa.
