Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. The latest ROAD data from the OMC has sorted out that problem. Read more
The convergence of media functionality allows for the integration of TV, radio, digital and social networks into out of home formats allowing for reach that surpasses that of TV or radio alo... Read more
The construction, renovation and revamping of many airports across Africa is creating more valuable spaces for advertising opportunities. Read more
The consumer - no longer the channel - is placed in the centre of media strategy, where after we can determine how they consume media, when and where. The channel becomes secondary, the cont... Read more
The out of home advertising market is showing strong upward signs and companies playing in this space are positioning themselves to take advantage of its popularity. Read more
Savvy marketers are learning to integrate ‘traditional’ or static platforms with other focused digital platforms that drive consumers online or call them to action. Read more
