The consumer - no longer the channel - is placed in the centre of media strategy, where after we can determine how they consume media, when and where. The channel becomes secondary, the content takes centre stage. Read more
The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed and channelled into advertising and media strategies. Read more
Savvy marketers are learning to integrate ‘traditional’ or static platforms with other focused digital platforms that drive consumers online or call them to action. Read more
Relevant and trusted brands will grow if they respect the traditions and constraints within the middle class. Read more
The universal figure published is that 60% of the global population will live in urban areas by 2030. This phenomenal growth prediction holds true for South African metropolitan areas, and across Africa. We see the changes and growth to our infrastructure evolving at a rapid pace, and with it our consumption and living habits that […] Read more
It’s common knowledge that the first casualty during a recession tends to be the marketing budget. All the best advice provided from around the world tells us that this is not the time to cut advertising. Rather, if brands increase advertising during a recession, (when competitors are cutting back), their market share can improve, and […] Read more
