Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. The latest ROAD data from the OMC has sorted out that problem. Read more
The convergence of media functionality allows for the integration of TV, radio, digital and social networks into out of home formats allowing for reach that surpasses that of TV or radio alone. Read more
The consumer - no longer the channel - is placed in the centre of media strategy, where after we can determine how they consume media, when and where. The channel becomes secondary, the content takes centre stage. Read more
The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed and channelled into advertising and media strategies. Read more
Savvy marketers are learning to integrate ‘traditional’ or static platforms with other focused digital platforms that drive consumers online or call them to action. Read more
Relevant and trusted brands will grow if they respect the traditions and constraints within the middle class. Read more
