The South Africa’s mobile industry announced it’s inaugural SMARTIES™ Awards winners that showcase South African mobile and integrated success stories.
Partnering with the Mobile Web Africa conference, the Mobile Marketing Association segment started with Monique Leech from Millward Brown giving insight into mobile research. Esther Maina from Aim Group added perspective on ‘Dark Social’ and Belinda Carreira, the executive head of Interactive Marketing at Standard Bank broke out insightful trends across the globe with a focus on Africa. The session closed with a thought leadership panel of leading mobile marketers: Candice Goodman, Matt Willis, Raymond Buckle, Rick Joubert and Yaron Assabi and was chaired by Nicolle Harding the Chairperson of MMASA.
The Standard Bank MMA SMARTIES™ Awards were overseen by chairman of the judging panel, Tim Bishop, who opened proceedings. The judging was completed independently of MMASA to ensure fair assessment of all shortlisted entries.
| Category | Awards | Bronze | Silver | Gold |
| Marketing Strategy Awards | Brand Awareness | Boxer Superstores / Boxer Super Shopper Show / Mobitainment | None | Tastic / Tastic Red Pot / Yonder Media |
| Marketing Strategy Awards | Lead Generation, Direct Response & Conversion | Mxit / Mxit Millionaires / Silverstone Solutions | Boxer Superstores / Boxer Super Shopper Show / Mobitainment | None |
| Marketing Strategy Awards | Product & Services Launch | Nokia / Nokia 1520 Storyteller / Silverstone Solutions | None | None |
| Enabling Technologies | Innovation | Tastic / Tastic Red Pot / Yonder Media | Nokia / Nokia Street Kreatives / Silverstone Solutions | Hungry Lion / Hungry Lion – Bigger Burger Banner / Quirk |
| Channel / Media Strategy Awards | Messaging | Ponds / 7 Day Challenge / Gorilla Creative Media | None | None |
| Channel / Media Strategy Awards | Tablet Campaign | None | Unilever / Vaseline Skin Analysis / Liquorice | |
| Channel / Media Strategy Awards | Mobile App | None | None | None |
| Channel / Media Strategy Awards | Mobile Website | None | Tastic / Tastic Red Pot / Yonder Media | None |
| Channel / Media Strategy Awards | Cross Media Integration | Boxer Superstores / Boxer Super Shopper Show / Mobitainment | Tastic / Tastic Red Pot / Yonder Media |
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