High data costs, the Google and Facebook duopoly, questions around viewability, ad fraud, return on investment and brand safety constrain the growth of mobile advertising in South Africa. Read more
24.com’s mobile advertising study delivered some fascinating insights into how various ad formats affect different phases of the marketing funnel. Read more
One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African agencies and publishers weigh in. Read more
Viewability is the number one concern facing digital advertising... and the reason why South African agencies and publishers should get involved as soon as possible. Read more
To really be given a chance to show its mettle, mobile content must be tailored to fit its unique, smaller format... in 2018, brands and agencies continue trying to retrofit ATL content. Read more
Advertising is a vital source of funding and support to many media, so it is curious that they should sanction irritating and alienating advertising executions. Read more
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