Viewability is the number one concern facing digital advertising... and the reason why South African agencies and publishers should get involved as soon as possible. Read more
To really be given a chance to show its mettle, mobile content must be tailored to fit its unique, smaller format... in 2018, brands and agencies continue trying to retrofit ATL content. Read more
Advertising is a vital source of funding and support to many media, so it is curious that they should sanction irritating and alienating advertising executions. Read more
The mobile gaming app market is bigger than many people would think, and its innovative advertising options should be noted. Read more
Mobile will dominate how TV advertising is targeted, measured and optimised well before it dominates TV in share of ad spend. Read more
Watching TV used to be straightforward: turn on set, sit down, choose channel. Today, millions of viewers may still tune in to their favourite shows, but they’re likely to be on their phone,... Read more