Investment and adoption in mobile marketing continue to rise, despite widespread media budget cuts. Read more
The Covid-19 pandemic has driven huge growth in gaming across the world, with South Africa no exception. This is the perfect time for brands to enter the fray. Read more
Neil Clarence, chief operating officer of Vicinity Media, gives the lowdown on the uptake of advertising tech in South Africa. Read more
High data costs, the Google and Facebook duopoly, questions around viewability, ad fraud, return on investment and brand safety constrain the growth of mobile advertising in South Africa. Read more
24.com’s mobile advertising study delivered some fascinating insights into how various ad formats affect different phases of the marketing funnel. Read more
One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African agencies and publishers weigh in. Read more
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