As the Loeries roar into town this week, South Africa’s talented young creatives are on tenterhooks as they eagerly await the results of the Young Creatives Award. The Young Creatives Award recognises outstanding achievement across the broad spectrum of brand communications by talented individuals – 27 and younger.
“Rewarding young creative excellence plays a huge role in shaping the leaders of the young creative economy within South Africa. The role of the Loeries is to show the value that creativity adds to brands and the economy as whole; therefore it recognises young talent through the Adams & Adams Young Creatives Award,” says Loeries CEO Andrew Human.
“Adams & Adams is committed to inspiring and protecting the next generation of creative minds,” says Mariëtte du Plessis, senior partner at Adams & Adams, the exclusive legal advisor to the Loeries and sponsor of the Young Creatives Award for the past three years.
“Over the years, the Young Creatives Award has been instrumental in providing emerging talent with the chance to shine on South Africa’s creative radar. It has also provided the platform for assisting innovative young thinkers with the intellectual property (IP) rights associated with their work.
Visit the Adams & Adams stand during the Loeries Expo or at the Adams & Adams Student Portfolio Day, which takes place on 20 September at the Cape Town City Hall, Darling Street, Cape Town from 09h00 to 14h00.
