Media Moves… TheMediaOnline’s weekly round up. SA’s Dr Tlaleng Mofokeng joins Al Jazeera’s The Cure. Mzukisi Deliwe appointed deputy CEO of Provantage Media Group. Ian Drummond joins AddSuite as director of sales. Shamendran Naidu appointed executive at Transit Ads. Media24 and TFG take ecommerce to a new level. Careers24 supports second Future of HR Summit and Awards. International Innovation Award for SA PR agency. DUO Marketing gives back through Sparrow Schools digital marketing partnership. Toyota broadens its reach. JCDecaux Africa announces their June 2016 Creative Accolade Winners. Times Media launches new-look DispatchLIVE. Maroela Media ninth biggest in SA with more than one million readers. Wings for Life World Run and Tribeca PR celebrate third successful campaign.
This week’s BIG move: SA’s Dr Tlaleng Mofokeng joins Al Jazeera’s The Cure
South African Dr Tlaleng Mofokeng has joined the presenting team on The Cure, Al Jazeera’s award-winning medical series. She presented segments in both Liberia and Zimbabwe for the show’s fifth season, which is currently screening.
Born in the Free State but based in Gauteng, Dr Mofokeng is a sexual and reproductive health doctor and activist, best known locally as Kaya FM’s resident doctor, Dr T.
Travelling to Liberia was particularly eye-opening for Dr Mofokeng. “Liberia has one of the highest maternal mortality rates in the world,” she says. “It is estimated that three women die every day from complications during childbirth. Many of these deaths are preventable with simple surgery and adequate equipment. However, a chronic lack of doctors here means that many maternity wards are overstretched and understaffed.”
Another South African, Kathy Hearn, is the series producer of The Cure.
Dr Mofokeng’s segment on HIV treatment in Zimbabwe screens on Al Jazeera English on Thursday, 21 July 2016 at 1830 SAST / 1630 GMT, with her segment on Liberia screening the following Thursday, 28 July 2016 at the same time.
Who’s moved where
Mzukisi Deliwe appointed deputy CEO of Provantage Media Group
Mzukisi (Mzi) Deliwe, former executive director of Provantage Media Group, has been appointed to deputy chief executive officer, broadening his scope and further strengthening the company’s leadership team.
Deliwe is a notable figure in the out of home arena with many years’ experience in the airport environment in particular. His accolades include the acclaimed ACSA Feather Award for Best Advertising Concessionaire in 2012 and 2014 at King Shaka International Airport, Best Advertising Service Provider in OR Tambo International and Cape Town International Airports in 2013, Best Advertising Concessionaire at OR Tambo in 2014 as well as Advertising Service Feather Award 2015 for Cape Town International.
In his new role, Deliwe will still be responsible for the Airport Ads® division but will in addition lead the group’s stakeholder engagement and rights acquisition efforts, as well as the Group’s government sales efforts, therefore fulfilling a wider function within the business.
Ian Drummond joins AddSuite as director of sales
To showcase the real advantages that smart online thinking can bring to publishers and brands, AddSuite, the digital advertising division of the Ole! Media Group, has recently appointed Ian Drummond as director of sales.
Drummond has 17-years experience in the media and marketing industry, the last five years specifically focused on harnessing the power of digital media as an advertising channel. His understanding of how inventory is bought, sold and optimised as programmatic trading desks come to the fore – and then being able to explain it in ordinary every day terms – will go a long way to building trust in the digital media buying process in a market that is still coming to grips with the revolutionary changes in the digital advertising realm.
More than 20 million people in South Africa have access to the Internet in one way or another, and this audience will expand as smart cities and data-enabled mobile phones become more prevalent. Consumers are consequently spending more time accessing content via digital platforms than via traditional media. This enables brands to drive a higher ROI on their advertising campaigns while publishers can extract more value from their digital inventory and audience data through the targeted reach online advertising offers.
Shamendran Naidu appointed executive at Transit Ads
With feet firmly cemented in the transit environment, Shamendran (Shamy) Naidu has been appointed as executive of Transit Ads. Since starting at Provantage Media Group in 2009, Naidu has assisted the company in making significant strides in the outdoor space and has been instrumental in the creation of the Airport Ads division and the growth of the Transit Ads division.
Naidu, who is currently completing an MBA, is looking forward to augmenting and innovating advertising opportunities within the transit space. “I’m very excited at the opportunity afforded to me and look forward to helping grow the business further; within the current transit environment particularly. The country’s transit environment is developing rapidly and there is great scope to grow. I look forward to being part of the team that is seen as being market leaders and specialists in the field,” says Naidu.
Who’s won what
Media24 and TFG take ecommerce to a new level
TFG (The Foschini Group) has renewed their ecommerce fulfilment contract with Media24’s ecommerce services business, On the Dot (OTD), cementing both their belief in the future growth of the online retail market and OTD’s capacity to deliver.
According to Jan Tukker, head of logistics for TFG, the primary reason for the company’s three-year extension of the contract is “OTD’s seamless take-on of our business brands over the past two years, and the fact that this has ensured TFG’s ability to meet customer delivery expectations. This has significantly increased customer loyalty towards our online brands, such as Duesouth, @home, hi, Sportscene and Totalsports.”
“The commitment from OTD and Media24 to invest in their online services strategy has allowed us to expand our online business easily and quickly,” Tukker said. “We expect the real innovation for online retail to take place in the logistics area. South Africa can’t just replicate the models we see rolled out in Europe and the US – we have to innovate around our specific socio-economic environment.”
The next three years will see TFG take their remaining brands online, bringing their online store footprint to approximately 25 shopping sites.
Careers24 supports second Future of HR Summit and Awards
Following the success of the first Future of HR Summit and Awards hosted in 2015, leading online career portal Careers24, has pledged its support for the 2016 gathering of HR professionals as gold sponsor. The 2016 Future of HR Summit and Awards will be held in Johannesburg on 20 and 21 July.
The summit will address the transformation of the HR function in South African business, forecasting trends, sharing innovative and strategic approaches to overcoming challenges and discussing practical methods of employee engagement, talent acquisition and empowering leadership.
Careers24 welcomed the opportunity to participate in the event that will provide leaders and organisations with a distinct competitive advantage to achieve business goals that will facilitate economic growth while keeping people at the forefront of business.
“We are invested in the growth of both the HR industry and in empowering job seekers. Last year we received very good feedback from recruiters who attended the summit and we look forward to being a valuable partner again for this event which provides a platform for the discussion and understanding of industry challenges as well as solutions. ,” said Marc Privett, General Manager of Careers24. Privett will be speaking at the two-day summit again and will focus on employer branding which has become a hot topic in terms of attracting and retaining talent.
International Innovation Award for SA PR agency
Strategic communications firm marcusbrewster has been named Most Innovative PR Agency: South Africa at the global M&A Awards in London.
According to awards director Elizabeth Moore, Mergers & Acquisitions is one of the most buoyant markets. “After extensive research, the judging panel have picked an elite group to be honoured and acknowledged for their impressive performance over the past 12 months.”
Innovation and creativity have taken a front-seat in today’s economy, with disruptive upstarts such as Uber and Airbnb upending entire global industries seemingly overnight. A recent Forrester Research study found that 82% of companies believe there is a strong connection between creativity and business results.
Agency MD Andre Fourie is delighted with the recognition. “In a world of continued economic and political uncertainty, clients will need to deploy innovative and creative partners to help them navigate this tricky market. Our road-tested processes, pioneering systems and innovative conceptual capabilities combine for an attractive value proposition to clients in – and out of – the M&A sector. We are delighted to be recognised for our intellectual agility, specialist skills and experience with this award.”
DUO Marketing gives back through Sparrow Schools digital marketing partnership
DUO Marketing + Communications, an integrated PR and digital marketing agency, has joined forces with Sparrow Schools, a specialised education organisation catering for learners between 7 and 18 years, to deliver pro bono digital consulting services and implementation support.
“Digital brand elevation is fast becoming the norm in the NGO space, but few organisations have the dedicated resources to maximise the opportunities available. The time was right for Sparrow Schools to extend its public relations and marketing efforts, and further enhance its digital and social media footprint.
“Finding a partner that was aligned with our vision for growing our brand, led us to DUO Marketing,” says Joy Marsh, sales and marketing manager for Sparrow Schools.
Signed as an initial 1- month agreement, DUO Marketing will be responsible for assisting with, and supporting key campaigns and marketing efforts across digital and social platforms for Sparrow Schools.
Toyota broadens its reach
Toyota believes advertising in vernacular languages makes a contribution to brand loyalty and customer engagement, says its senior VP of sales and marketing, Calvyn Hamman.
“That’s why we continue to acknowledge the value of vernacular-language advertising and the buying power of our emerging market through its on-going sponsorship of the Pendoring Advertising Awards, which specifically focus on South Africa’s indigenous languages this year,” says Hamman.
“Customer-centricity has always been a Toyota mainstay, and we pride ourselves on being in-touch with our customer base and rely on their support and loyalty,” says Hamman.
“Toyota acknowledges and appreciates the support of our vernacular-speaking customers, and we believe that in communicating with them in their indigenous languages, we build respect and ultimately contribute to fostering a long-term relationship.
“Toyota South Africa commends the Pendoring Advertising Awards on providing the recognition and platform to honour indigenous advertising in South Africa, and we pledge our continued support of indigenous advertising in the South African advertising landscape.”
JCDecaux Africa announces their June 2016 Creative Accolade Winners
The brewers are getting it right on digital formats! Aside from their outstanding creativity aligned to their campaign objectives, they have ensured the success of their campaign with the omnipresence of their brands’ logos! The creativity on static (classical) formats continues to impress with our winners “keeping it simple” and following the “less is more” principles of effective Out of Home advertising!
Dynamic (Digital) First: Castle Milk Stout; Second: Windhoek Lager; Third: Heineken
Classical First: NefFlorist (campaign); Second: Nike (Gautrain mixed media campaign); Third: Cadbury
Who’s making moves
Times Media launches new-look DispatchLIVE
DispatchLIVE, the website of Times Media’s East London-based Daily Dispatch newspaper, has a bold new look following an extensive redesign.
“We are really excited about our new website as it allows us to provide more visually appealing content to our readers – and fast,” says Daily Dispatch editor, Sibusiso Ngalwa.
The website has attracted a rising number of new readers with its mix of news, features and opinion about East London, the Eastern Cape, and surrounds – including politics, business, sport, entertainment, a spotlight on local heroes, and more. According to industry measurement tool Effective Measure, DispatchLIVE recorded 212 471 unique visitors in June 2016 – a 66.5% increase since June 2015.
“The user-friendly new website allows for better use of striking images and places additional emphasis on video at a time when Times Media is ramping up its multimedia reporting capacity across the group,” says Lisa MacLeod, Head of Digital at Times Media.
“The fully responsive design makes the website easy to view on any mobile device, which should attract even more readers as nearly two-thirds of our DispatchLIVE audience already get their daily digital news fix via their phones or tablets,” says Ngalwa.
Maroela Media ninth biggest in SA with more than one million readers
Maroela Media recently became the ninth biggest news website in South Africa.
According to the latest Effective Measure figures for June 2016, the website maroelamedia.co.za, is one of only two Afrikaans websites under the top 10 news websites in South Africa with 1 028 077 unique readers (only South African users). With an increase of almost 25% in unique readers over the past month, this figure places Maroela Media firmly in the company of news websites such as news24.com, timeslive.com, ewn.co.za and enca.com.
Looking at Maroela Media readers worldwide, the number of readers become even more impressive, with 1 115 639 international readers.
Maroela Media’s growth over the past year shows that the market could expect this unusual growth in unique readers from May to June: Since July 2015, when Maroela Media had 682 474 international readers, this news and information platform showed constant growth and increased its number of unique readers by 63%.
Maroela Media also surpassed 1 million unique readers for the first time in June this year – in just less than five years since the media house was established in August 2011. The website had more than 3.6 million visits in June and supplied more than 8.3 million pages to readers.
Wings for Life World Run and Tribeca PR celebrate third successful campaign
Tribeca Public Relations has provided public relations support to the Wings for Life World Run (WFLWR) in South Africa since its inception in 2014. This year, for the first time, the WFLWR moved up from the Western Cape to Centurion, which created a new set of opportunities for media engagement. The mission in 2016: driving awareness of the new location, encouraging entries, and introducing the event and the WFLWR Ambassadors to a brand new media community.
The WFLWR is unique because it takes place in 34 international locations simultaneously. This means that South Africans start and race at the same time as thousands of participants from around the world, all running in varying light and weather conditions for one cause – funding research to find a cure for spinal cord injury.
The kicker: there is no finish line.
Instead, a Catcher Car chases down participants, ending their race once the car overtakes them. This allows each participant to set their own goal for the event, whether it was one kilometre or 62 kilometres like the winning South African runner, Frenchman Thibault Baronian, achieved.
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