Briefly… Jimmy Choo’s Flash gets glam with Fashion Media

Primedia Unlimited’s Fashion Media ensured a unique ‘glam’ effect for Jimmy Choo’s new fragrance, Flash, at Red Square stores by importing glitter vinyl to make an extraordinary impact.

For two weeks, consumers were engaged by the advertising creative for the female, sophisticated, up and coming new Jimmy Choo fragrance, Flash, which drew their attention on Unlimited’s Fashion Media window displays in six of the South African top Red Square stores.

“The unique glitter and window displays generated significant awareness of Flash, which is now available worldwide at Jimmy Choo boutiques and in perfumery departments nationwide, including Edgars and Red Square stores,” says Fashion Media’s CEO, Sean Reed.

“Prominent advertising space, coupled with the unique glitter effect, ensured the successful launch of Flash to South Africa consumers,” Reed says.