Primedia Broadcasting has appointed Kelvin Storie and Mzo Jojwana as co-chief executive officers, introducing a dual leadership structure as the broadcaster looks to protect its core radio business while accelerating digital growth.
The appointments, announced on 6 October 2026, will see Jojwana focus on content, audience and the company’s broadcast brands, while Storie will lead its commercial growth and expansion across digital, video and experiential platforms.
Jonathan Procter, Group CEO of Primedia, said the new structure reflects the changing media environment and the need to balance the company’s established broadcast business with digital innovation.
“Primedia Broadcasting is evolving its leadership model to position the business decisively for the future,” Procter said. “The combination of Kelvin’s commercial acumen and Mzo’s content expertise formalises our complementary focus on preserving our core broadcast dominance and accelerating innovation in digital.”
Jojwana has almost two decades’ experience in radio and media and has held senior programming and leadership roles at Primedia, including station manager of 702 and chief content officer. His responsibilities have included content strategy and audience growth across 702, 947, CapeTalk, Kfm 94.5 and Eyewitness News.
He said his priority would be to strengthen Primedia’s established brands while finding new ways to create value in an increasingly connected media environment.
“Radio remains one of South Africa’s most powerful and resilient media platforms,” Jojwana said. “Our task is not only to continue serving millions with trusted brands and exceptional content, but also to evolve how we create value in an increasingly connected media environment.”
Storie moves into the co-CEO role after more than 20 years in media and marketing, having progressed at Primedia from chief intelligence officer to chief commercial officer.
His remit will include driving commercial growth across Primedia Broadcasting’s audio, video, digital and experiential offering.
“Our market is evolving rapidly,” Storie said. “The future belongs to organisations that can make content effortlessly accessible, simplify solutions for clients, and unite diverse teams towards common purpose.”
The appointments come as traditional broadcasters face increasing competition for audiences and advertising from digital platforms, while radio remains a significant part of South Africa’s media market.
Storie said the dual leadership structure would allow Primedia to combine its content strengths with digital innovation to expand its reach and commercial opportunities.
Primedia Broadcasting operates 702, 947, CapeTalk and Kfm 94.5, as well as Eyewitness News.
