Being in digital media I have had to do my share of content calendars over the years and the one thing that was always a challenge was finding an emotional connection with an audience. Read more
For a generation of Afrikaans-speaking South Africans the relaunch of the alternative weekly Vrye Weekblad (1988-1994), brought a whiff of nostalgia. Its readers remember the publication (fi... Read more
Context is critical when planning media. What digital audience verification will enable is the same metric speak across all media channels. Read more
Lessons learned about magazine media after a year of sitting on the FIPP board, and what's going to happen in the sector in 2019 Read more
Unless your show or station is offering something that your target audience feels drawn to, you are dead in the water. But how do you work out what they want? Read more
That social media, particularly Twitter, can be a toxic environment is in no doubt, and many question whether it's worth it. Here are three reasons to hang in there without getting stressed... Read more
