The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s get back to some every day heroes – the nano influencers. Read more
One sign of a healthy organisation is that data is used to dispel ego and to correctly drive decisions. When you rely on gut instincts, ego too often is allowed to get in the way. Read more
A new digital skills gap report has found the biggest problem in South Africa is a lack of employees with data analytics skills, followed by marketing automation, user experience, digital vi... Read more
Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN on the impact of Covid-19 and the trends in media spend, 2021 may... Read more
I laughed a lot this week as the country tried to wrap its tongue around the new names for PE and surrounds. No one can pronounce them; when I say no one, I mean white people. Read more
At the beginning of every year there are a new generation of school-leavers and graduates trying to make an important choice that will determine their futures - which career path to follow a... Read more
