A wrap of media news bits and pieces. News24 publishes ‘Beautiful News’ at 16.14 daily. IAB Bookmarks deadline extended. PAMRO announces date of 2017 conference. KayaFM launches #HerSummer campaign. Muvhango actress Buhle Samuels to hit Bloemfontein.
Beautiful News on News24
News24 is publishing a piece of Beautiful News every day: a film, photograph or article that portrays positive stories about South Africa and its people. A new story will go live every day at 16:14, which is the exact time that former President Nelson Mandela was released from Victor Verster prison on 11 February 1990.
Adrian Steirn, the founder of Beautiful News, is famous for his 21 Icons project that celebrated the lives of great South Africans. “We are delighted to bring Beautiful News to life as a destination for inspiring and positive stories about South Africa and its people. Digital platforms and multimedia content have liberated our ability to communicate and enabled people to access and share their stories. I needed a platform that would honour the ethos and intent of the project which is to enrich people’s lives with a something positive, every day. Adriaan and the News24 team provide exactly that home,” Steirn said.
Adriaan Basson, editor of News24, says he is very proud to be the publisher of Beautiful News, as the project is known. “It is no secret that South Africa is going through one of the most challenging periods post-1994. Bad news comes to you; you don’t have to look hard to find stories on bad governance, corruption or corporate greed. It’s much tougher to find beautiful news. South Africa is a beautiful country loved by many despite our challenges. There are plenty of good news stories out there, but you have to look for them. We simply have to tell them too. This is why we wanted to partner with Beautiful News and Mercedes-Benz South Africa on this extraordinary endeavour,” Basson says.
Follow the Beautiful News on social media with the hashtag #BeautifulNews.
IAB Bookmark Awards 2017 deadline extended to 25 November
The IAB SA has announced that the final deadline for all submissions to the Bookmark Awards 2017 has been extended until midnight on 25 November. This is in response to numerous requests from the industry and a phenomenal interest, in particular in the new categories.
“We are so impressed by the detail and scope of the submissions this year. We are mindful that many marketers, publishers and agencies are putting in significant effort and resources to complete their entries, and want to give them as much time as possible,” says IAB SA CEO Josephine Buys.
The awards now recognise new sub categories in the Channels, Emerging and Digital Technologies, Publishing and some new Special Honours. The Channels category will now include Online Video Series and Innovative Use of Mobile Media. The Emerging and Digital Technologies category has introduced Chat, Messaging and Dark Social categories, while Publishing sub-categories include Publisher Apps, Online Photography, Online News Videos, Live Event Coverage and Streaming Services.
If you have any questions, get in touch with the IAB SA at info@iabsa.net.
Save the date for PAMRO 2017
Save the date for next year’s edition of the Pan African Market Research (PAMRO) conference, which will be held from the 27to 30 August at the Vineyard Hotel in Newlands, Cape Town.
The theme for the 18th annual PAMRO conference is, ‘Content is King, and he is one of us’ – a 360° view of media research and measurement to drive relevance, creativity and innovation in advertising and media planning, now and in future. In line with this, all the disciplines in the marketing and media sector are invited to participate: creative, digital, research, media planning, media sales, public relations and content producers.
“In today’s world, communications must be 360° and that means all the different disciplines must merge. This is a conference for all these disciplines to understand the African communications industry,” says Oresti Patricios, board member of PAMRO and CEO of Ornico.
“Media research provides critical insight into local consumers and how best to reach them, in a globally connected world. It can guide a company in successfully reaching target audiences, and reveal strengths and weaknesses in various media platforms,” he says. Media research gives brand owners the insights into how to best serve communities and to create seamless continental brand messaging and content through regionally targeted marketing campaigns.”
Kaya FM 95.9 listeners splash into the #HerSummer season.
It’s November, which marks the beginning of Kaya FM’s biggest summer campaign yet: #HerSummer! Beyond what will be happening on the radio all through the warm season, we will be having sizzling hot events across the province.
#HerSummer is not just another campaign its dedicating to the multi-faceted Afropolitan women and all the different roles they fulfill. The #HerSummer events will cater to women and girls, and the whole family.
As part of the #HerSummer campaign there will be a myriad of exciting outdoor activities lined up where listeners can join the Kaya FM personalities as they toast the high season of fun in the Johannesburg sun. If you fancy a high end champagne braai event, you might be one of the lucky few to join the Kaya Central team at Da Vinci’s poolside as their chef prepares a gourmet braai and enjoy bubbly while the sun goes down over Sandton.
The station will host activations through the summer season, this is a great opportunity to engage with the station and enjoy fun moments with the Home of the Afropolitan.
Muvhango actress Buhle Samuels to hit Bloemfontein
Popular SABC 2 Muvhango actress Buhle Samuels aka Matshidiso, and the Sof n’ Free Team will be invading the city of Bloemfontein in the Free State for the exciting SofN’Free HairXperts Masters Challenge. Samuels said she’s looking forward to meeting her Free State fans and Muvhango Fans this coming Saturday, 12th November at Bloom Plaza Mall in Bloemfontein.
Samuels will be the Celebrity MC for the Sofn’Free HairXperts Masters Challenge, Free State Regional Finals.
Contestants will have 90 minutes to create two styles in the following categories: Progressive Cut and Style. The competition will be an opportunity for consumers to come see the potential Summer 2016 hairstyles & stylists from the region. They’ll also have an opportunity to take pictures with our Celebrity guest MC.
