As a creative consultant, I advise marketers on how to create better work. I help brands solve unsolvable problems in unexpected ways. For agencies, I help improve the creative output by creating creative cultures. I’m a Creative Consultant with over 25 years in world-class agencies. My expertise in advertising helps marketing departments understand the power of impossible-to-ignore creative, how to inspire great work from their agencies and how to identify great ideas. My role is to help these businesses produce surprising, evocative, contagious, smart and innovative ideas that help them thrive. I call it "SECSI" thinking.