Programmatic digital out-of-home advertising is revolutionising the way we advertise outdoors. You’ll never look at a billboard the same way again. Read more
While billboard location and size obviously play a role in noting and brand recall, without an audience, even the biggest building wrap is just some very expensive wallpaper. Read more
There are four of the key areas of focus for DOOH practitioners to help guide best practice, particularly here in Africa. Read more
To say it very simply: A point of purchase (POP) is a place where sales are made. At a macro-level, a point of purchase may be a mall, a market or some other environment but at a micro-level, retailers and advertisers consider a point of purchase to be the area surrounding the counter where customers pay. We often refer […] Read more
There is no doubt that the introduction of smart devices has irreversibly changed the way consumers communicate with the world and the way in which we communicate with consumers. Smart devices have paved the way for more intelligent marketing and more personalised marketing strategies targeting not only the amorphous broadcast audience, but engaging with consumers […] Read more
