There are four of the key areas of focus for DOOH practitioners to help guide best practice, particularly here in Africa. Read more
To say it very simply: A point of purchase (POP) is a place where sales are made. At a macro-level, a point of purchase may be a mall, a market or some other environment but at a micro-level, retailers and advertisers consider a point of purchase to be the area surrounding the counter where customers pay. We often refer […] Read more
There is no doubt that the introduction of smart devices has irreversibly changed the way consumers communicate with the world and the way in which we communicate with consumers. Smart devices have paved the way for more intelligent marketing and more personalised marketing strategies targeting not only the amorphous broadcast audience, but engaging with consumers […] Read more
So what is digital out of home (DOOH) advertising really all about? It’s about connecting brands and communities in context. It’s about connecting brands and people through content. And it’s about connecting brands and consumers with commerce, says Alasdair Muller. When reflecting on the scope of this article, one is struck by the similarities that the […] Read more