Alex Connock is entrepreneur in residence at INSEAD, Visiting Professor at Salford and MMU, and tutor of the creative entrepreneurship Master's at National Film and Television School. He is a PhD candidate at Salford University in 'Optimising video for e-commerce.' He is also founder of digital content creation company Missile, having previously been managing director at production companies Ten Alps and Endemol Shine North. He is a trustee of UNICEF UK.