LinkedIn profile: I have spent the last 20 years in strategic planning, digital and direct marketing.
I graduated with an honours degree in Psychology and have a Masters degree in Social Science. I have used that academic understanding in psychology to better understand consumer behaviour.
I joined Millward Brown in July 2014 to develop and implement a company-wide commercial strategy to grow Millward Brown in the UK.
Specialities: Corporate leadership, vision and strategy. People management. Thought leadership. Marketing communications and brand strategy. Customer acquisition. New business. Digital marketing. Application of psychology to marketing communications.
The introduction of paid marketing opportunities on micro-video opens up new opportunities for brands. Amanda Phillips explains how they can make it work. Brands spent much of 2014 working out how to find a place on social micro-video platforms like Vine and Instagram. Their efforts focused on earned media with consumers rewarding the creativity of […] Read more