Amanda Phillips Articles 1

LinkedIn profile: I have spent the last 20 years in strategic planning, digital and direct marketing. I graduated with an honours degree in Psychology and have a Masters degree in Social Science. I have used that academic understanding in psychology to better understand consumer behaviour. I joined Millward Brown in July 2014 to develop and implement a company-wide commercial strategy to grow Millward Brown in the UK. Specialities: Corporate leadership, vision and strategy. People management. Thought leadership. Marketing communications and brand strategy. Customer acquisition. New business. Digital marketing. Application of psychology to marketing communications.

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