LinkedIn profile: I have spent the last 20 years in strategic planning, digital and direct marketing.

I graduated with an honours degree in Psychology and have a Masters degree in Social Science. I have used that academic understanding in psychology to better understand consumer behaviour.

I joined Millward Brown in July 2014 to develop and implement a company-wide commercial strategy to grow Millward Brown in the UK.

Specialities: Corporate leadership, vision and strategy. People management. Thought leadership. Marketing communications and brand strategy. Customer acquisition. New business. Digital marketing. Application of psychology to marketing communications.