Anjana Susarla

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Anjana Susarla Articles 1

Anjana Susarla studies big data, service supply chains, social media, entrepreneurship and innovation.She is an associate professor at Michigan State University in the US.

Three ways that big data reveals what you really like to watch, read and listen to

Posted By: Anjana Susarlaon: February 01, 2019In: Broadcasting

For decades, advertisers and marketers struggled to predict the consumption of leisure products such as movies and books. Now big data offers new visibility into how people experience entertainment. Read more

Anjana Susarla Articles 1

Three ways that big data reveals what you really like to watch, read and listen to

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