I am currently heading up the programmatic and performance department at SPARK Media, a division of Caxton & CTP Publishers and Printers. I was responsible for establishing the programmatic division for the group in 2015 and have been one of the key drivers in the implementation, management and success of Caxton’s Supply Side and Data Management Platform.
I started off my career with Caxton Magazines as a marketing research analyst where I soon found my passion for digital advertising. I have established myself within the Caxton Group over the past seven years where I have built up sound knowledge and experience of digital advertising within a publisher environment.
I have also recently launched SPARK inspiHer- a female online lifestyle network spanning the entire Caxton Media Group.
Two days spent at the world’s largest conference on programmatic advertising gave fascinating insights into how US online publishers are utilising data and selling inventory programmatically. Read more