Digital advertising outpaces OOH and radio
South Africa's digital advertising market has reached critical mass, with a wide range of indicators showing that it delivers reach,...
Media buyers need to look beyond the click in digital buys
Digital advertising will not get the respect it deserves in the marketing mix until media buyers and advertisers look at...
Ja! When your listeners are your programme directors
Ja.fm, the first South African digital radio station that drives its playlists through its listeners' votes, has grown its audience...
Making niche vertical buys work for publishers and advertisers
Many South African advertisers are focusing most of their online spending on a handful of major publishers and portals, in...
Real-time bidding spells the end for ‘knock-and-drop’ Web ad sales
Real-time bidding for online display advertising could help South African publishers to sell more of their inventory at a lower...
