Byron John

Byron John Articles 1

Byron John is currently the Insights and Innovations Director at Habari Media. His extensive background into the marketing, media and consumer research space has spanned 10 years with experience in Radio (SABC & Radmark), TV (SABC & DStvi) and now Digital (Online and Mobile). Byron is currently completing his Masters Degree in Strategic Communication with his dissertation focusing on consumer insights processes in South African advertising agencies. Byron is not only a brother of 7, husband and father, accomplished singer, guitarist and part-time DJ, but also an accomplished academic. Is it a bird, is it a plane….no it’s just Byron John from Habari Media.

Getting the full picture of digital audience measurement

Posted By: Byron Johnon: December 08, 2014In: Digital

Digital audience measurement has a long way to go in South Africa, says Byron John. Over the last few months I’ve been engaged in the ongoing debate over what will happen with the South African Audience Research Foundation (Saarf). There are opposing views and arguments between those in favour of Saarf and those who would […] Read more

Byron John Articles 1

Getting the full picture of digital audience measurement

Follow Us