Carla Gontier is strategy director at the Point Group. She is an experienced marketing and brand strategist with 13 years of expertise in brand and communications strategy, content, social and digital across diverse industries. Proven track record working with prominent brands, including Ford, IBM, British Airways, Volvo, Burger King, Philips Domestic Appliances on projects from digital transformation to brand strategy. Skilled in integrated marketing strategy, brand development, social media management, and copywriting. Passionate about understanding consumer behaviour, leveraging cultural insights, and creating award-winning campaigns.