Sheik has spent his career working mostly in management and leadership positions in radio broadcasting developing strategic solutions for otherwise complex media environments. Sheik is currently the broadcasting executive at Africa United Media a company specialising in marketing concepts and communication strategies. Prior to this Carlito worked for the SABC for numerous years working in both the Public & Commercial Broadcasting radio divisions. He was head hunted to be the Station Manager at Radio 2000 – The SABC’s Official Radio Station for the 2010 FIFA Soccer World Cup. Sheik is accredited by FIFA , the SALOC and the SABC Board with successfully positioning this facility radio platform and for making it one of South Africa’s fastest growing radio stations by increasing its audience base from 132 000 P7D’s (August 2007) listeners to 721 000 P7D’s in October 2009.