Chris graduated top of his class with an Honours Degree in Marketing Communications (Cum Laude) from the University of Johannesburg. With advertising agency experience in Strategic Brand Communication together with business development and growth, Chris has crafted and developed strategic guidelines implemented by clients such as Continental Tyres, Conti Partner, De Beers, Kreepy Krauly and Wits University to name but a few. Chris’s firm belief in a media neutral approach where great ideas build clients business and brands while delivering measurable ROI, is evident in all that he does. He joins the BlastBC team to ensure the X axis co-ordinates with the Y.