Leadership lessons from TV shows
Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours...
Just how ‘nano’ is the nano influencer’s impact?
The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s...
In defence of the ‘amazing’ AdEx
One thing I will say is that 'amazing' is probably the most ambiguous word ever. It can mean amazing in...
