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Colin Ramparsadh, the owner and CEO of Media Mutation (www.mediamutation.co.za), has spent roughly 30 years in ad industry, working, among others, at Y&R, Leo Burnett, Saatchi & Saatchi and ZenithOptimedia. Email him at colin.ramparsadh@mediamutation.co.za, read his blog at colinbrand.blogspot.com and follow @colinramparsadh on Twitter.
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