Whose story is it anyway?
September 17, 2026
AI can write words but it cannot replace communications judgement
September 17, 2026
Posterscope is the world’s leading Out of Home Communications Agency. Our mission is to grow Out of Home to 10% share of Adspend in South Africa, in the next 5 years. Consumers are spending over 50% of their time Out of Home, which clearly indicates that Advertisers need to reconsider their level of investment in Out of Home to ensure that they are engaging with consumers at the most appropriate times.
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