Successful entrepreneur Craig Segal is the managing director of The Nine Mile Group, a young, socially-aware organisation focused on enhancing the consumer experience by using innovative products and solutions to maximise the interaction between brand and consumer.

Craig showed a tendency towards an entrepreneurial path from a young age, starting an audio and office restoration business as a student. He then went on to achieve various qualifications including a Bachelor of Commerce degree majoring in Marketing from Unisa; a higher certificate in Financial Markets; a B.Compt Honours; and is a qualified Chartered Accountant (South Africa).

Describing himself as a ‘consumer behaviourist’, Craig strives to understand the factors that drive consumer buying decisions. Having honed his corporate skills in the diverse and dynamic marketplaces of South Africa, Thailand, Australia and London. His areas of expertise include, establishing new ventures, revolutionising existing ventures, business planning, and strategy and negotiation.