Daya has over 15 years work experience. Her academic qualifications include a BA in journalism and psychology, an Honours Degree in features writing and photojournalism from Rhodes University and a MA in performance art and film from WITS. Her practical experience in PR and management ranges over a variety of sectors: print, broadcast & out-of-home media, marketing research, finance, DIY, magazine & book publishing, business administration, fine art, photography, NGO's, special needs schools, hospitality and even cherry farming.